I must start with my questionnaire data immediately. Where did I put the stuff? The printout? I found it almost under the pile I thought it was under. So now that I know more about grounded theory it seems the process is to concurrently code, constantly compare the fresh incoming data to the coded data and at the same time memo, which I think I'm doing here but you're supposed to do it on the same general sheet of paper, perhaps on the same kite string. then it, your theory, emerges. voila!