Distributed Gallery had no connection with the American artist (Richard Prince). This virtual dealership and its “Ready Made Token” are instead a playful experiment devised by Olivier Sarrouy, a philosophy and sociology lecturer at the University Rennes 2 in France, along with three friends.
The appropriation of this name was certainly mischievous, given that the “famous” Richard Prince continues to be involved in a lawsuit concerning for a 2014 exhibition. Adding further confusion, Mr. Prince’s most recent show of paintings at the was titled “Ripple,” which also happens to the name of a high-rising cryptocurrency.
“We were trying to explore how a cryptocurrency could relate to scarcity in the art market,” Mr. Sarrouy, 32, said in a telephone interview. “It reinterpreted Marcel Duchamp’s gesture of the ready-made in a radical way.”
Reyburn, Scott. "Will Cryptocurrencies Be the Art Market’s Next Big Thing?" New York Times. Last modified January 13, 2018. https://www.nytimes.com/2018/01/13/arts/cryptocurrency-art-market.html
Discussion of cryptocurrencies in art panels at art fairs.
At Art Basel Miami, security token debate rages on ‘There is no AML/KYC in art’ By Martine Paris, December 20, 2018