I coded all the computer questions in all the interviews on the TAM website. Whew! Now I'm taking the codes out of their interview context and looking for common themes. The process is like making your own puzzle then solving it. Some coded passages read like poems, for example, codes from Michael Lumb's answers: T-chance discovery T-choice to participate E-likely expansion The T means the interviewee was talking about traditional mail art and the E means they were talking about electronic communication.